My favourite moment of the world cup is when there's more rules about advertising than the sport

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My favourite moment of the world cup is when there's more rules about advertising than the sport
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The Levi’s sign in the stadium lives there full-time uncovered. FIFA covered it because Levi’s isn’t on the sponsor list/pay FIFA. Levi’s switched their social media profile pic to be a pic of their covered sign, and now we’re talking about it.

Free advertising in the end



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