A few weeks ago, I found myself in one of the rare situations in which I was mindlessly doom-scrolling on LinkedIn just to exclusively see one post after another that contained no actual information and not a single sentence that would have lacked any more substance if you replaced every noun in it with a different noun. There were thought leaders leading no thoughts, founders founding nothing of actual value, strategists describing strategies that amounted to “be visible” and “ship fast”, and an alarming number of self-described AI experts whose expertise appeared to consist entirely of having a ChatGPT or Claude subscription and the willingness to write about it in seventeen-paragraph posts.