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The Luddites see Big Tech as having eroded commonality: the common good, the social fabric, the institutions of collective interest. Luddism, as they conceive of it, is a communal, spiritual, and political project centered on three things: reclaiming collective agency away from Big Tech and its attention-fracking, data-capturing, social erosion project; re-enchanting public life through public events that help people experience connection; and fostering a world rooted in localism, public goods, care, fun, democracy, and what one Luddite I spoke to referred to as “collective effervescence.” Collective effervescence, I suspect, was what I was surprised to encounter in myself that winter day by the Apple Cube. The phrase, first coined by the sociologist Emile Durkheim, refers to the electric and exhilarating energy you might find at raves, protests, marathons, and houses of worship: the feeling you have when you’re connected to something larger than yourself.

I worry about this as well; that reactionary currents in Trump’s America will so overwhelm everything else that otherwise-legitimate political impulses will be co-opted by the right. It’s easy to imagine people wanting to “do something” and finding it convenient to direct their energies into the movements and ideologies they find among the fascist mainstream.