Publishers Are Preparing to Opt Out of Google Search

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https://www.adweek.com/media/publishers-opt-out-google-search/

Well, the Adpocalypse has happened.

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Google: Muahaha, we train our AI with the data from the publishers’ sites while indexing them. Then we summarize their site so the user never leaves our site and all the ad revenue is ours, brilliant!

Publishers: People aren’t coming to our site from Google search because it just summarizes our site for them. So we lose no traffic by completely blocking Google from crawling us.

Google: *Surprised Pikachu face*

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