‘Supergirl’ Braces for $100 Million Loss: What DC Studios Should Learn From Its Box Office Bomb
https://variety.com/2026/film/box-office/supergirl-box-office-bomb-dc-studios-1236797855/
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I obviously can’t speak for audiences as a whole, but I feel like superhero movies need to go away for a while. You’ve been milking that cow as hard as possible for at least 20 years and I am sick and tired of milk at this point. It’s not sexism because the main character is female, it’s not that lesser known characters don’t draw interest, it’s not that you needed a more well known lead, it’s not that movies are too expensive. Yes, all of those things probably contribute to this outcome in one way or another, but for me personally I just don’t want to see the same movie for the 50th time.
They haven’t gone away, but they’ve scaled back significantly over the last few years. We used to get 3 MCU films and then a handful of DC films per year.
In 2024 we had a single superhero blockbuster, “Deadpool & Wolverine” and it brought in 1.3 billion globally.
In 2025 we did have four films. Captain America Brave New World and Thunderbolts, and both did 2x their budget aka “broke even”. Captain America was a bit of a mess, but Thunderbolts reviewed well and I think anyone who watched it really enjoyed it. Fantastic Four did a little better and I think people are interested. And that was just the MCU, DC only put out Superman which did well both financially and critically.
In 2026 we’re looking at three superhero films. Supergirl, which is doing just ok critically, but probably going to do very poorly financially. And again this is the only DC film. The MCU is going to give us Spider-Man in July and I bet it will do really well. Then at the end of the year we get Doomsday which is hard to say. I think it will do ok, but maybe not.
Looking forward into 2027 is interesting. We’re going to get four superhero films, but from four different universes. DCU will have Man of Tomorrow. MCU will have Secret Wars. Spider-Verse will have Beyond the Spider-Verse. Robert Pattinson Batman will have its sequel film.
I know that seems like a lot of overall “superhero movies”, but if you look at it per franchise then you’ll see that everyone has dialed back. DCU is at one per year. MCU is averaging about two per year. Big gaps force everyone else.
But importantly, all of this aside, if good superhero films are made I don’t think anyone really cares. People don’t want to see mid movies. We’re more forgiving when a non-superhero film is mid because everyone forgets about it and moves on.
But Supergirl? You saw her a year ago in Superman. You saw her this year in her own movie. You’re seeing her next year in Man of Tomorrow. She had a small part, then her movie stunk, and I don’t even care about her anymore. Enough Supergirl! That’s the current negative vibe going around right now,
But Superman? I saw his movie a year ago. I saw him show up in this movie. He’s in another movie next year. What an awesome introduction. Best part of the Supergirl movie. Can’t wait to see him team up next. That’s the Superman vibe.
Make good movies, people will see them and they’ll be excited to see them.
I am sure many people are fine with superhero movies being on repeat constantly, but I’m not, and that’s the point I was making. I’m sure I’m not the only one either. At this point I don’t care about the quality of the film. I’m tired of the genre as a whole and I’m not going to watch any of them.
I feel like superhero movies need to go away for a while
Yes, please.
I’ve even tuned out superhero stuff that a decade ago I would have been super interested in. The zone got way too flooded. So many movies, and even more TV shows. Less stuff, higher quality writing please.
You’re not the target audience. Kids love these movies, no reason for them to go away. They’ve loved these films since Flash Gordon and even earlier I think Batman was in silent movies.
You know what else is getting tiresome? That argument. You sound like an old man yelling at clouds.
Don’t misattribute blame. Obviously some of them are doing well. That crushes your whole point.
My “whole point” is my personal preference. That can’t be wrong by definition. I don’t work in the industry and I never set this up as a complex analysis of industry trends. If that’s the level of conversation you want to have that’s fine but don’t act like people wanting to have a casual conversation are wrong just because you want to talk about something else. You sound like a tool when you do that.
Obviously some of them are doing well.
A whole lot of people in Idiocracy liked Ow! My Balls!
For me personally, there’s so many superhero movies/shows now, and so many are awful, that I’ve given up trying to sort through them for the gems. It’s made me actively avoid the genre.
Overdoing something can definitely kill it. That’s the message here.
Maybe, just maybe… you can have a non-ultimate character having their story and it doesn’t have to be the end all be all of gods and monsters… which also means maybe it’s not a billion dollar movie either.
And (hear me out) that’s okay.
You can be hurt, you can be upset, you can lose it all…
And that’s okay…? Not a crisis event?
I went in questioning whether a movie about a lesser known character set entirely on alien planets with pretty much just alien characters this early in a franchise could work. But then I experienced the poor story telling… They really did a shit job turning that story into a movie. What a let down.
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Let’s take a break from super hero movies for awhile. Pick another genre to run into the ground and we’ll come back to these after a few years.
I think next up is westerns again or zombie movies again, it’s all on a big carousel
Fallout is Western AND Zombies. So, yeah, that tracks.
And it’s based on a video game, which seems to be the current trend.
New and fresh doesn’t sell. The most brilliant body horror scifi work I’d seen in years, Scavenger’s Reign, didn’t even muster a second season.
If you like body horror The Substance was pretty good. Oh and Scavenger’s Reign reminded me a little of Fantastic Planet (La Planète sauvage).
I think the zombie theme is too fresh. I feel like it was only yesterday that everyone was talking about Walking Dead, so I guess it’s time to remake the old spaghetti westerns. Hell, I’m surprised nobody already has remade The Good, The Bad, The Oxford Comma, and The Ugly.
I’m up for Firefly again and open to more space westerns.
Well they ARE doing Firefly again, but in animation form
Here I was holding out for pog form
At least pogs are physical media
The track record for “reborn as animation” is much more promising.
I find that recent superhero movies expect you to understand the world context from the kajillion movies and books that came before it. So much time is spent showing something or someone on screen with ominous music that makes it clear that you should already know what this means or who it is. I don’t have 700 hours of superhero world research to do before watching a movie, and I have started to hate this genre because the movies are becoming barely comprehensible on their own.
Ugh.
I think it’s space movies next, with all the SpaceX buzz.
That we want MORE superheroes, obviously
Have they tried putting several superheroes into one movie? Maybe do a crossover! LEGO?
I’m actually OK with the Lego movies. My kids love them, and I find them quite entertaining.
Imo it helps that the Lego movies are pretty self-aware. Like they know they’re Lego people and their entire existence is made up of Lego bricks that can be rebuilt and rearranged to make crazy cool stuff.
They could just do Lego and Muppet movie versions and they’d print money and people would love it
Across the Spiderverse did all three
They released it in a heatwave against Toy Story during the World Cup.
Almost as if they want women focused stories to fail.
Is the movie any good though?
Nobody knows
From the reviews I’ve seen, no. “Instantly forgettable” is about the best I’ve seen. Everybody seems to think the script sucks.
If you haven’t got something to say, it’s better not to say anything.
I think people are just tired of Superhero movies.
Obsession was a smash hit and that was a very female focused story 😀
Also, in October, Laika will release their newest stopmotiin film, Wildwood which will be a story about a girl, trying to save her baby brother from a weird fantasy world. I still haven’t been able to sit through that trailer without bawling my eyes out. It fucks me up, dude. It’s so beautiful. Please put a pin in this one for October! I genuinely think you won’t regret this one.
Unfortunately the only lesson will be “Woman superhero no make money.”
Stop making infeasible movies?
wasn’t like the number two movie last week?
It’s not a loss. It’s a tax writeoff.
Yeah it was number 2 at the box office. The only reason that’s a failure is if they set expectations wrong. Sounds like they wanted it to fail.
Brace yourselves, here comes The Discourse…
Having seen it, I thought it was generic and the main plot very villain of the week. Backstory/flashbacks were decent. Based on what they were going for in the trailer… They needed to mix it up, my pitch: An R rating, let her crush some skulls. Let her not be Superman. Think Brightburn. Let her have an arc. Break some spines, accidentally and on purpose. show her having trouble controlling her new found powers on yellow star systems, laser people in half, not having to grow up on earth like Clark slowly learning to control his powers. Let her vent and pick fights in rough cesspools across the galaxy while binge drinking! :::spoiler That makes these Brigand folk, not just villains of the week, they’re tougher, they can take a punch, they hurt Krypto::: and they’re just what the doctor ordered, theyre cathartic… 😌💀🩸🩹
Yeah no, we don’t need to turn every superhero movie into a gritty nolanverse-like
We need space for fun, for whimsy, for brightness
There aren’t really any superhero movies like that outside of maybe Joker. I’d probably go watch something like The Boys or Invincible in theaters. Superman/woman/girl not so much. They’re like the plain white bread of superheroes
Erm, all the Snyderverse??? Edgy AF and with no substance
I stopped watching MCU like 10 years ago; DC is whatever too. It’s just formulated crap. What happened to art?
I don’t know about art, but James Gunn has a knack for entertaining movies.
I do like Gunn’s movies but his charm is wearing off too now that we have so many examples it that it too is becoming formulaic.
It still exists
DC tends to be stronger on the TV side, like with Peacemaker, Young Justice, or (so I hear) My Adventures with Superman.
I didn’t see the supergirl movie because I knew she couldn’t possibly live up to DCAU supergirl.
…It’s still relative though. There’s a lot of DC TV junk (or junk food).
Young Justice is phenomenal.
It really is.
No offense to the movies, but I hope people discover YJ after watching the movies and looking for a deeper DC “character fix”
It’s still going strong, it’s just not made by Disney or Universal
Maybe don’t spend over $100M on a movie?
100m is probably just the marketing budget. It’s all a huge scam
Why would I watch a DC movie only to have it reboot 5 years later and re-hash the same story again
I enjoyed it. Sucks they didn’t manage the finances better.
DC flopped during Marvel’s prime era because thew threw away what made DC media unique and tried to copy paste Marvel’s style like an ad.
After MCU hit endgame, there really was no plan forward so Disney did what Disney does best and started chuking money at new movie ideas expecting it to rake in the same amount as before.
DC meanwhile did another reboot and ended up back at square one trying to copy any superhero genre film that succeded which led them nowhere.
This genre is effectively dead for the foreseeable future because neither studio tried to experiment with the formula outside of single hits which doesn’t bring in enough money to satisfy the corporate overlords at Disney and WB.
They demand an output of several projects a year which is too high for creating something genuinely new.
Rest of Hollywood probably won’t greenlight anything because of oversaturation, and the two comic book giants will continue to pump out slop in an a poor effort to maximize profits like they already did with every other franchise.
Lesson - do not adapt a loved story only to make it worse in every way. Why adapt on of the most beautiful colorful comics and make it only brown and gray?
They literally didn’t do that?
It’s full of life and colour.
Tell me you didn’t watch the movie without telling me you didn’t watch the movie
For me, the main stream super hero genre ended with Logan.
I will still see the occasional Spiderman film as a treat. (Skipping this years Tom Holland one. Waiting for beyond the spiderverse.)
Good. I have had Superhero fatigue since 2010 and was not a fan when the MCU became a thing. Like goddammit, we JUST went through the 2000s super hero craze and now you’re telling me we are going to suffer through a decade and a half MORE of cape-shit?? Wth
I hope marvel/Disney and DC and every other comic company that tries to milk this genre, keeps losing money on super hero movies. Just let that genre die and move on. The horse is pulverized at this point, but you keep beating it.
Please just listen to Christopher Nolan and Stephen Spielberg they know what they’re talking about I assure you, they made some pretty decent movies I hear
Spielberg’s latest is a massive pile of shite
I didn’t see it, I just read several articles where I’ve heard him speak about the importance of imagination and wonder and I fully agree with all of it and putting the same schlock out year after fucking year is not imagination or wonder
I saw Disclosure Day.
I thought it was awful.
I freaking love complex, weird sci fi. I’m usually pretty optimistic about critically mixed movies, or “simple” ones like the He Man movie. He Man was fun!
But DD was so unoriginal and… boring. It was actively unfun, implausible on many levels yet taking itself so seriously. I could feel the writers’ massive egos from my seat; imagination and wonder have nothing to do with it.
I literally could not believe it got generally positive reviews.
that’s unfortunate, can’t win em all I guess. The general principle still stands though, I mean he made a bad movie, he still has a good viewpoint on movie making and what makes a good movie
I didn’t either but the Pitch Meeting on it was pretty good.
https://youtu.be/AEOTI6959nM?is=ce6VFeVdX_O-ss99
Seeing pitch meeting plugs in the wild is tight!
This sums up my thoughts pretty accurately
Disclosure day sucks.
I thought it was pretty good.
Disclosure Day Spoilers Below
Why, ok, why…. right, just one question, why…. I really can’t work out… WHY. IF YOU HAVE A FUCKING. LIVE. ALIEN. WHY. DO YOU NEED ALL THE FUCKING VIDEOS?
WHAT WAS THE POINT OF ALL THE RUNNING AROUND? WHY? YOU HAVE A LIVE FUCKING ALIEN!!! JUST PUT THAT ON TELLY?!
Sorry. It was so mind numbingly dumb from start to finish.
more spoilers
The reveal wasn’t just that aliens existed, it was also meant to show the government’s abuse and mistreatment of the aliens.
And you may not necessarily want to livestream your only living specimen from an easily identifiable location while the entirely of the human race is processing the reveal. Religious extremists might not feel the same way about alien life as our sweet old nun did.
yet more spoilers
Eeeh, I mean, the main mission was definitely proving the existence of alien life.
Would you really ask these people to put their lives on the line just to prove that there was torture too? If they failed and Wardex took back all the footage they could still just roll ET out and get it to testify about the torture.
Nolanverse-like is what was fucking DC already though, trying to force squares into round holes.
Making superman edgy AF cost them millions, cause that’s not what he is, he’s a bright beacon of hope, he’s a boy scout
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Shoulda erased it for tax purposes